The China (Guangzhou) International Health Industry Expo (IHE China) logo GZ Health Expo(IHE China)

The 35th China (Guangzhou) International Health Industry Expo 2027

10-12 March 2027

China Import and Export Fair Complex

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Invitation丨The 9th China (Guangzhou) International Bird's Nest Exhibition(IBE 2025)

The 9th China (Guangzhou) International Bird's Nest Exhibition(IBE 2025)

12-14 June 2025

China Import and Export Fair Complex

The 9th China (Guangzhou) International Bird's Nest Exhibition(IBE 2025)
Co-located Event: IHE China logo

Organizers

  • Bird's Nest Branch of China Pharmaceutical Culture Society
  • International Bird’s Nest Industry Alliance
  • Guangzhou Yi Fan Exhibition Co., Ltd.
  • (The above list is in no particular order.)

Preview

Preview

As the continuing increase of people health awareness, beauty and health care have become the new consumption trend among young generations. Driven by the demand and product innovation, bird’s nest has become one of the fastest growing category among Chinese tonics due to it’s advantages in health, beautifying and good taste. Data shows that the bird’s nest market will be expected to raise 16.5% from 2022 to 2027, which significantly better than most food market segments. Nowadays, the consumption concept of wellness protection has become the core driving force of consumption for the main consumers born in the 90s and 95s. With the advent of the era of national health, the bird's nest consumer market will continue to maintain its popularity, maintaining rapid growth, it is expected that China’s consumption of bird’s nest products will reach 3,299.3 tons in 2027.

Why Exhibiting

2024 Facts and Figuresures

2024 Facts and Figuresures

Visitors by Region

  • South China68%
  • East China8%
  • North China6%
  • Central China6%
  • Southwest China5%
  • Northeast China2%
  • Hong Kong,Macao and Taiwan3%
  • Overseas2%
  • Northwest China1%

Title of Visitors

  • Distributors/Dealers26%
  • Wholesaler/Agricultural products market24%
  • Supermarket/Chain store17%
  • E-commerce/Community group buying14%
  • Agricultural product processing factory8%
  • Catering/Hotel5%
  • Import & Export Trading Company3%
  • Government/Association/Organization2%
  • Others1%

Renowned Brands and Pavilions

Renowned Brands and Pavilions

VIP Buyer Groups

  • Famous Chef Committee of China Cuisine Association
  • Guangdong Yangsheng Culture Association
  • GuangDong Food Circulate Association
  • Guangdong Organic Agriculture Association
  • Guangdong Province Guangning Tea Trade Association
  • Guangdong Province Sihui City Food Industry Association
  • Guangdong Healthy Diet Culture Association
  • Guangzhou TV "Meeting Quality Ingredients" Catering Procurement Group
  • Guangzhou Food Enterprises Association
  • Guangzhou Area Food and Drink Trade Association
  • Guangzhou Panyu Restaurant & Catering Association
  • Guangzhou Yuexiu Restaurant & Catering Association
  • Guangzhou 007 Culinary Elite Association
  • Guangzhou Nansha Food Industry Association
  • Guangzhou Panyu Food and Beverage Chamber of Commerce
  • Guangzhou Liwan Alcohol Industry Association
  • Guangzhou Baiyun Food Industry Association
  • Guangzhou Huadu Distinct Catering and Hotel Association
  • Shenzhen Organic Products Industry Association
  • Foshan Shunde Longjiang Catering Industry Association
  • Foshan Shunde Jun’an Catering Industry Association
  • FOSHAN HOTELTHE SAME TERAD OR BUSINESS CHAMBER OF COMMERCE
  • Foshan Nanhai District Catering Industry Association
  • Foshan Gaoming Dining Profession Association
  • Foshan Nanhai District Le Cong Food Association
  • FOSHAN SHUNDE RONGGUI RESTAURANT ASSOCIATION
  • Foshan Daliang Food & Tourism Promotion Association
  • FOSHAN SHUNDE XINGTAN DIETARY ASSOCIATION
  • FOSHAN SHUNDE DIETETIC ASSOCIATION
  • THE ASSOCIATION OF HOTEL, FOOD & BEVERAGE ZHANQING
  • Heshan City Catering Industry Association
  • Jiangmen Cuisine Association
  • Zhongshan Cuisine Association
  • QINGYUAN FOOD CULTURE INDUSTRY ASSOCIATION
  • The Chef Association of Zhuhai

Key Buyers

The exhibition has deepened its national sales network and will invite food and health product distributors, traders, retailers, pharmacies, chain supermarkets, hotels and restaurants and other buyers with bulk purchasing intentions to attend the event to conduct one-on-one precise business negotiations with enterprises. Meanwhile, the exhibition also aggregates new retail channels such as e-commerce, community/community retail, WeChat merchants, franchisees, etc., to expand sales channels for enterprises in an all-round and multi-level manner.

Key Buyers

Exhibitor Testimonials

Concurrent Events

Hosted by the Bird's Nest Branch of China Pharmaceutical Culture Society, multiple meetings including The 6th Bird’s Nest Culture Academic Exchange Summit Forum, conference on the research results of the Special Project on Trace Element Composition of Bird's Nest and its Functions on Human Body and the Opening Ceremony of Bird's Nest Education and Training Center were successfully held, which brought new opportunities and hope for the difficult times of the industry development. The event kept bringing professional contents and high-lighted words, attracting many audiences to stop by.

Concurrent Events

Exhibit Category

Original imported bird's nest, dried bird's nest, bird's nest slices, instant bird's nest, bird's nest series products, bird's nest deep-processing products, bird's nest deep-processing technology and equipment, nourishing health products, nutritional health food, natural herbs, medicinal food, beauty food and beverages, etc.

Exhibit Category

China Import and Export Fair Complex · Pazhou · Guangzhou

Address:No.380, Yuejiang Middle Road, Haizhu District, Guangzhou.

China Import and Export Fair Complex · Pazhou ·  Guangzhou

This Exhibition has been held in China Import and Export Fair Complex every year, Since its first edition.

Booth Types, Prices, and Facilities

Stand Type 1

Booth Type/Price

Raw space
USD 330/sqm

Facilities

Location close to the entrance/exit or main corridor.
Exhibitors bear the cost of booth construction.

Stand Type 2

Booth Type/Price

Premuim booth with one side open
USD 3,608/9sqm

Premuim booth with corner
USD 3,968/9sqm

Facilities

3mX3mX3.5m(H)
1 information counter
1 display cabinet
1 meeting table
4 chairs
1 dustbin
Carpet
1 electric socket (220V and 500W)
Stand Type 3

Booth Type/Price

Scheme booth with one side open
USD 2,500/9sqm

Scheme booth with corner
USD 2,750/9sqm

Facilities

1 information counter
4 chairs
1 dustbin
Carpet
4 or 6 spotlights
1 electric socket (220V and 500W)
*The actual facilities is subject to the exhibition contract

Sponsorship

Visitor Guide Adv.

  • Front coverUSD 4,600
  • Back coverUSD4,300
  • Title page coverUSD2,300
  • The second front pageUSD2,000
  • The third front pageUSD 2,000
  • Inside specified color pageUSD 1,200
  • Inside color pageUSD 1,000

Other Advertisement

  • Exhibitor badge(single page)USD 5,000/perColor printing
  • Visitor badge(single page)USD 8,400/per Color printing
  • Gift bag(single color printing)USD3,400/2000 bags
  • Visiting Ticket Back Adv.(single page)USD850/5000 pieces
  • Visiting invitation letter(back cover)USD1,650/2000 pieces
  • Ground StickersUSD 1,000/per

Visitors/Exhibitors Badge Rope Adv.(Logo Single Face)

E-Exhibition Catalog

  • Inside color pageUSD1000

Product Introduction Meeting

  • ExhibitorsUSD 1,800/Session (30 mins)
  • Non–ExhibitorsUSD 3,600/Session (30 mins)

Appoint hours should be chargedUSD 1,000

(Please contact us for more information.)