The China (Guangzhou) International Health Industry Expo (IHE China) logo GZ Health Expo(IHE China)

The 35th China (Guangzhou) International Health Industry Expo 2027

10-12 March 2027

China Import and Export Fair Complex

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Invitation丨The 11th China (Guangzhou) International Bird's Nest Exhibition(IBE 2027)

The 11th China (Guangzhou) International Bird's Nest Exhibition(IBE 2027)

10-12 March 2027

China Import and Export Fair Complex

The 11thChina (Guangzhou) International Bird's Nest Exhibition(IBE 2027)
Co-located Event: IHE China logo

Organizers

  • CHINA ENTRY-EXIT INSPECTION AND QUARANTINE ASSOCIATION
  • Bird's Nest Branch of China Pharmaceutical Culture Society
  • International Bird’s Nest Industry Alliance
  • Guangzhou Yi Fan Exhibition Co., Ltd.
(The above list is in no particular order.)

Preview

Preview

As the continuing increase of people health awareness, beauty and health care have become the new consumption trend among young generations. Driven by the demand and product innovation, bird’s nest has become one of the fastest growing category among Chinese tonics due to it’s advantages in health, beautifying and good taste. Data shows that the bird’s nest market will be expected to raise 16.5% from 2022 to 2027, which significantly better than most food market segments. Nowadays, the consumption concept of wellness protection has become the core driving force of consumption for the main consumers born in the 90s and 95s. With the advent of the era of national health, the bird's nest consumer market will continue to maintain its popularity, maintaining rapid growth, it is expected that China’s consumption of bird’s nest products will reach 3,299.3 tons in 2027.

Why Exhibiting

2026 Facts and Figuresures

Visitors by Region

  • South China63%
  • East China9%
  • Central China7%
  • North China3%
  • Southwest China3%
  • Northeast China2%
  • Northwest China2%
  • Hong Kong,Macao and Taiwan3%
  • Overseas8%

Title of Visitors

  • Distributors/Dealers26%
  • E-commerce/CBEC20%
  • Private domain/community group buying14%
  • Gift Channel14%
  • Supermarket/Chain store8%
  • Beauty and Wellness Spa8%
  • Catering/Hotel4%
  • Import & Export Trading Company3%
  • Government/Association/Organization3%

Renowned Brands and Pavilions

Renowned Brands and Pavilions

VIP Buyer Groups

  • Guangdong Yangsheng Culture Association
  • Guangdong Food Circulate Association (GDFCA)
  • Guangdong Organic Agriculture Association
  • Guangdong Province Sihui City Food Industry Association
  • Guangdong Healthy Diet Culture Association
  • Guangzhou Area Food and Drink Trade Association
  • Guangzhou Panyu Restaurant & Catering Association
  • Guangzhou Yuexiu Restaurant & Catering Association
  • Guangzhou Nansha Food Industry Association
  • Guangzhou Panyu Food and Beverage Chamber of Commerce
  • Guangzhou Liwan Alcohol Industry Association
  • Guangzhou Baiyun Food Industry Association
  • Guangzhou Huadu Distinct Catering and Hotel Association
  • Foshan Shunde Longjiang Catering Industry Association
  • Foshan Shunde Jun’an Catering Industry Association
  • Foshan Food and Beverage Association
  • FOSHAN HOTEL THE SAME TRADE OR BUSINESS CHAMBER OF COMMERCE
  • Foshan Nanhai District Catering Industry Association
  • Foshan Gaoming Dining Profession Association
  • Foshan Nanhai District Le Cong Food Association
  • FOSHAN SHUNDE RONGGUI RESTAURANT ASSOCIATION
  • Foshan Daliang Food & Tourism Promotion Association
  • FOSHAN SHUNDE XINGTAN DIETARY ASSOCIATION
  • FOSHAN SHUNDE DIETETIC ASSOCIATION
  • THE ASSOCIATION OF HOTEL, FOOD & BEVERAGE ZHAOQING
  • Heshan City Catering Industry Association
  • Jiangmen Cuisine Association
  • Zhongshan Cuisine Association
  • QINGYUAN FOOD CULTURE INDUSTRY ASSOCIATION
  • The Chef Association of Zhuhai

Key Buyers

The exhibition has deepened its national sales network and will invite food and health product distributors, traders, retailers, pharmacies, chain supermarkets, hotels and restaurants and other buyers with bulk purchasing intentions to attend the event to conduct one-on-one precise business negotiations with enterprises. Meanwhile, the exhibition also aggregates new retail channels such as e-commerce, community/community retail, WeChat merchants, franchisees, etc., to expand sales channels for enterprises in an all-round and multi-level manner.

Key Buyers

Concurrent Events

&.Livestream E-commerce & Private Domain Channel Sourcing Matchmaking Meeting

Livestream E-commerce & Private Domain Channel Sourcing Matchmaking Meeting

This edition provides an in-depth look at industry trends, with on-site matchmaking and live streaming events. Top influencers and group-buy leaders from Yinqu Yanxuan, Songshu Youpin, Xijiang Youpin, Zhenxi Aigou, Jiuzhitang National Supply Chain Center, Kailun Food Group Purchasing, and more will share their product selection criteria, procurement needs, and partnership models, empowering businesses to accelerate their digital marketing growth.

Exhibit Category

Original imported bird's nest, dried bird's nest, bird's nest slices, instant bird's nest, bird's nest series products, bird's nest deep-processing products, bird's nest deep-processing technology and equipment, nourishing health products, nutritional health food, natural herbs, medicinal food, beauty food and beverages, etc.

Exhibit Category

China Import and Export Fair Complex · Pazhou · Guangzhou

Address:No.380, Yuejiang Middle Road, Haizhu District, Guangzhou.

China Import and Export Fair Complex · Pazhou ·  Guangzhou

This Exhibition has been held in China Import and Export Fair Complex every year, Since its first edition.

Booth Types, Prices, and Facilities

Stand Type 1

Booth Type/Price

Raw space
USD 330/sqm

Facilities

Location close to the entrance/exit or main corridor.
Exhibitors bear the cost of booth construction.

Stand Type 2

Booth Type/Price

Premuim booth with one side open
USD 3,608/9sqm

Premuim booth with corner
USD 3,968/9sqm

Facilities

3mX3mX3.5m(H)
1 information counter
1 display cabinet
1 meeting table
4 chairs
1 dustbin
Carpet
1 electric socket (220V and 500W)
Stand Type 3

Booth Type/Price

Scheme booth with one side open
USD 2,500/9sqm

Scheme booth with corner
USD 2,750/9sqm

Facilities

1 information counter
4 chairs
1 dustbin
Carpet
4 or 6 spotlights
1 electric socket (220V and 500W)
*The actual facilities is subject to the exhibition contract

Sponsorship

Visitor Guide Adv.

  • Front coverUSD 4,600
  • Back coverUSD4,300
  • Title page coverUSD2,300
  • The second front pageUSD2,000
  • The third front pageUSD 2,000
  • Inside specified color pageUSD 1,200
  • Inside color pageUSD 1,000

Other Advertisement

  • Exhibitor badge(single page)USD 5,000/perColor printing
  • Visitor badge(single page)USD 8,400/per Color printing
  • Gift bag(single color printing)USD3,400/2000 bags
  • Visiting Ticket Back Adv.(single page)USD850/5000 pieces
  • Visiting invitation letter(back cover)USD1,650/2000 pieces
  • Ground StickersUSD 1,000/per

Visitors/Exhibitors Badge Rope Adv.(Logo Single Face)

E-Exhibition Catalog

  • Inside color pageUSD1000

Product Introduction Meeting

  • ExhibitorsUSD 1,800/Session (30 mins)
  • Non–ExhibitorsUSD 3,600/Session (30 mins)

Appoint hours should be chargedUSD 1,000

(Please contact us for more information.)

Contact Us

Exhibiting Inquiry

Contact Person:Miss Wang
Tel:86-20-8852 1856
E-mail:Info@ihe-china.com

Media Cooperation

Contact Person:Mr. Liang
Tel:86-20-8852 6194
E-mail:marketing@ihe-china.com

Hotel Contact

Contact Person:Miss Huang
Tel:86-20-8852 6184
MOB:18924075147

Visiting Inquiry

Contact Person:Miss Huang
Tel:86-20-8852 6184
E-mail:visitors@ihe-china.com

Guangzhou Yi Fan Exhibition Co.,Ltd.

Tel:86-20-8852 1856
Fax:86-20-8852 6194
E-mail:Info@ihe-china.com
Address:19th Floor, Guangjian Building, No. 87 Tianrun Road, Tianhe District, Guangzhou, China

Organizer Bank Account

Beneficiary:GZ Yi Fan Exhibition Co.,Ltd
Account NO.:7367 7130 4842
Receiver Bank:Bank of China Guangzhou Guo Mao Da Sha Sub-branch
Bank Code (SWIFT BIC):BKCHCNBJ400
Bank Address:No.1, Linhe West Road, Guangzhou.